One intentional hour a month…

Vicki Larson, co-founder of Alma Partners, was delighted to talk with Sage Lewis on the Open House podcast recently! Here's a synopsis:

"Vicki Larson has spent over two decades in and around Waldorf and independent schools — as a development director, communications director, and now as co-founder of Alma Partners. In this episode, she and Sage get into the nitty-gritty of what 'advancement' actually means, why the admissions person, the marketing person, and the fundraising person need to be telling the same story, and what happens when they’re not. They cover the enrollment funnel (awareness → interest → consideration → intent → inquiry), the courage it takes to tell your school’s real story, and Vicki’s concentric circles model — the idea that families need a relationship to their teacher, the school, and Waldorf education itself if you want them to stay. They also get into focus, systems, the myth of multitasking, and why giving yourself one intentional hour a month might be the most productive thing you do all year."

Watch the podcast and let us know what you think - and then sign up for the Advancement Team Essentials course with Vicki & Alex Borders, MBA, CFRE. Registration closes on September 18th.